At this time, the online marketing landscape has been interrupted so much that what was successful just a couple of years ago is now old & dated.
Posting content to social media was all you needed to develop a following. If you are not wowing your customers with personalized content or beginning a true conversation together, you are falling behind the curve.
Although some companies are on the cusp of the most recent marketing trends, many others are still playing catch-up to what was hot a couple of years back.
And it’s not just new technologies which are changing the game.
Omnichannel marketing is a phrase that gets thrown around a good deal. However, it is not just a buzzword. The best way to understand omnichannel would be to compare it to the word “multichannel”.
In a multichannel marketing strategy, you set up various marketing touchpoints which reinforce one another to facilitate a customer through their purchasing journey. By way of example, you might use social media as a channel to attract traffic to your site and email for a channel to nurture leads.
However, it’s more universal.
To put it simply, an omnichannel advertising strategy means you produce marketing touchpoints that work together on each available channel. At the very least, you produce consistent touchpoints on all the stations your clients use.
Most companies use social media, search, and email as advertising channels. Although social media remains the top rated digital advertising channel according to 81 percent of entrepreneurs according to a poll by Clutch, clients (especially consumers) are not just engaging with brands by commenting on Facebook posts.
Some methods you should investigate are:
- In the moment content (like Facebook and Instagram stories)
- Podcasts
- Smartphone programs
- Live broadcasts
- Live chat
- SMS
- PR and media releases
- Offline advertisements (they are making a comeback)
- direct mail (it is also making a comeback)
- Offline events
- Chatbots and virtual assistants
For any information on the above, we recommend looking into Digital Marketing by Impressive Digital.
